WWF - Motion
Fields
Art Direction
Motion Design
Illustration
Tools
AfterEffects
TV Paint
Info
Learning video for WWF to communicate on their largest citizen mobilization for the planet #EarthHour #Connect2Earth.
Collaboration with Milan Peterlongo: we decided to illustrate the information with abstracts shapes and textures and bring imperfections to make it looks slightly organic.
Details
It was definetly interesting to work without figurative shapes on such a subject. I really liked trying to find the smartest way to illustrated each sentences.